The mission of Emphasis Media is to provide individuals, company managers, workers, NGOs and families throughout South Africa as well as those overseas with a comprehensive educational tool through electronic and print media.

Serving as a practical guide to HIV and AIDS, Informer newspaper, which serves as a forum for, and as a voice of, the people affected by HIV/AIDS, strives to publish information of an excellent standard, which can teach, inspire, inform and mobilize each and every sector of this country in a simple, effective manner. Informer web site further expands the reach and the scope of the newspaper and serves as a key to HIV and AIDS decision making.

Emphasis Media promotes understanding and respect among races and cultures through the work of a committed and caring team and contributions from our readers and experts.