Behind the scenes.

Originally founded as Kalahari Publishing, and later re-vamped as Emphasis Media, the concept of Informer came from a passion for publishing, a lack of any similar concept and a great need to contribute to society in general's understanding of what is undoubtedly the most threatening pandemic facing our generation.  

Emphasis Media is s a social responsibility project undertaken by Evertrade International. Evertrade is involved in commodity trading in South Africa and also has interests in the UK and India.  

Informer is the first publication of its kind in South Africa, and probably, the world. A young, dynamic team ensures that each monthly edition is packed with relevant, current and exciting new features.  

Meet the team

Ashutosh Shrivastava: CEO
Ashutosh is an internationally renowned marketing professional who has been responsible for establishing many brands from conceptualisation. He adds a global perspective to the marketing process. He has worked in three different continents and has marketed various products to many different countries. He has developed a reputation for conceptual creativity, innovative and cost effective approaches to any given project. He holds an Honours Degree in Economics and has received training by international experts in marketing and general management. His role involves providing direction and guidelines to the Emphasis team. He also heads the international trading division of the Evertrade group of companies. 

Lauren Rapson: Project Manager and Design
Lauren began her design career in Durban where she soon gained a reputation as a promising young talent. She studied an intensive web design course at Hirt and Carter and now applies her experience to the design and layout of Informer. Lauren is responsible for the smooth and professional running of Informer's operations.

Taryn Kay: Editor and Business Co-ordinator
Originally beginning her career in International courier with United Parcel Service, the worlds' largest courier company, Taryn went on to manage the Durban branch of GES Couriers before joining the Emphasis team. In addition to handling operations within Emphasis she is also responsible for the editing and compilation of Informer.